i'm calling my shot...

I'M CALLING MY SHOT.

i know, i know. it's something they tell you never to do. but i'm doing it anyway. i'm standing squarely in faith on this one and i'm calling on my peeps.

i need you guys,

I NEED ALL OF YOU GUYS.

it's time.

i need you to spread the word about catchy. and i need you to do it NOW. to those of you who read my blog, to those who pop into the cafe for lunch to you folks that order up our catering for your special events -

I. NEED. YOU.

how can you help? ahh, thank you so much for asking. okay, here we go:

1) let's start with this blog? i need you to email it - like, right now - send it off to your five closest friends who you think would love our food & service as much as you do and tell them to sign up for it on our website (www.thecatchycaterer.com).

2) our instagram posts (handle: @catchy.hhk), follow us, drool over our pics and then tag your friends so they can see our amazing images of catered events, our handmade ice cream, our new menu items. oh, and my cute kids;)

and 3) your town's Facebook Moms pages: yes!! TELL THEM WHAT YOU LOVE ABOUT US (btw, thank you everyone on FB this weekend shouting out about catchy., i saw it, i loved it, you made our day!). please, please - do it now!! catchy. has a goal and we are calling our shot!!

i've talked about my goal in 2019. on january 1st, i threw down the gauntlet and challenged myself to grow catchy. 10% in 2019. i figured we would take it slow and see what could be done. a little marketing, a little extra posting on the gram, maybe move a few percentage points each month. well, you guys MORE than delivered. by the 1st quarter we were up 7.8%. in only three months, we were 78% there. BAM. so what did this goal hungry, hard hitting entrepreneur think:

LET'S DO EVEN MORE.

and just like that, i raised the bar on myself. i told my kitchen, my the front of the house and everyone in between that starting in the second quarter, our new goal was to grow catchy. 20%. that meant more from everyone: more organization. more hustle. more pounding the pavement. and more long, hot sweaty hours. but first and foremost, it meant more out of their owner. i needed to step it up and figure out how to drive even more people through my doors and i was starting it in a month that we crushed in 2018. how the hell could i grow april 2019 higher than '18?? and then it hit me. something i have been working on for the last nine months and getting better at every day:

ASK FOR HELP.

i've found over the past (grueling) nine months that there are people in your corner and they want to be there for you. they want you to succeed. they want to help. they don't ask "what can i do?" unless they mean it and they legitimately hope you will take them up on it. it's been a long nine months. there have been crappy moments with lots of tears, slammed doors and frustration. but there have been even more great ones. more moments of laughter, pride and joy than i can count on one hand: opening night for my boy. my oldest's prom. a pedi with my third born in the middle of the school day. reuniting with my college lacrosse team, 25 years later, standing on a field together raising a national championship trophy. the moments that have stood out most were when the people who i've shown up for and who have shown up for me, stood beside me and said: I'M HERE. it's not easy to let them in and take their help, but i've been told if i'm smart, i will. turns out, i'm pretty smart.

so i am asking the same of you. if you love catchy., if you love what we do, if you love what we are about, help us drive our business and spread the word about what we do in this small little shop in ho-ho-kus.

SPREAD. THE. WORD.

corporate catering. your school's teacher appreciation lunches. weddings, football banquets, everything. one day we hope to expand this place beyond this town and folks, i am asking for you to help me do it.


nothing keeps a winner down...

easter '19 in the books. at some point (i've heard), it's going to get easier. that point is not yet.

it was my first easter flying solo & single and man, no amount of chocolate eggs was going to make that one palatable. i've heard, so often, that we can't hold two thoughts in our brain at once (thank g*d). so i've been working at cultivating a gratitude mindset to counterbalance my inclination to focus on the detritus floating around me lately. easter '19 was the perfect opportunity to put it to work and i thought what better place to share it than on my catchy. blog since you all are a huge reason i'm still managing to haul myself out of bed these days.

#1. these kids. sure they are feeling smacked around by this whole divorce process but they find a way to make me laugh, often, and they know how to live in the moment better than most of us.


#2. catchy. the customers. the creativity. the diversion. having something i am actually good at at a time when i feel like i am so very NOT good at so much. i woke to a text from a new customer thanking us for, and i quote: "preparing such fresh & delicious food with our family's needs in mind." check one for the good guys, i am doing something right.

#3. extended family (and friends). we can all relate to siblings and in laws sometimes getting under our skin over the years. happens with the best of relationships. but don't discount those people who know you so well, who will step up and step in with your kids when they are at their lowest points and take them to go buy sneakers, to a movie, for a sleepover to bring them some joy when being in their quiet, now-weird house feels like a torture. to my sisters & brothers - blood or not - saving me seats at church to make Easter mass easier, squeezing my hand & calling "just to hear my voice" when life gets tough, setting up egg hunts for my youngest when your kids have long trended out of them, you are seen. loved. and appreciated.

#4. gratitude. abundance. a message to us all. we have far more than we need. a snapshot of a little sisterly love is all it takes to refocus my mindset. sometimes it feels like life is whacking you down every time you pop your head up. it isn't. it's just your perspective. keep rising strong (#brenebrown). nothing can keep a winner down. NOTHING.

#5. lastly: attitude. have the right one and everything else falls into place. we got this people.


a raging success...

wow! what else can i say tonight except THANK YOU.

i am so incredibly grateful for your business.

once again, last wednesday, the first day we launched catchy.'s handmade ice cream at the cafe, my tribe, you all, showed up for me. all 1200 of you who follow my blog. the friends you pass it along to. all the wonderful the facebook mom's pages you post it on. you have taken us viral folks and made our ice cream, our newest venture over here at catchy., a RAGING SUCCESS.

every day last week we were up EIGHTY PERCENT over our typical sales. 80. %. seriously - i can hardly believe that!?! who would have thought some tasty ice cream and the mention of some new menu items would get you all so excited but it did. again and again you all show up at our doorstep, allowing us to feed you, introduce our brainstorms that become reality and you share with me just how exciting it is to have our little business in town. you can't know how much that fills me up.

as you know (from my mentioning it more times than i can count), catchy. has always been my Dream. it may not be big, it may not be fancy, it may not be saving lives or promoting world peace, but this little cafe has changed my life. a quick story: there is nothing brings me more pride than my kids. they fill me up, they make me laugh and they teach me when i'm willing to open myself up and hear it. it was my kids who led me to catchy. four years ago. i realized they needed to know that their mom's dream was important too. yes, dad had a job. he went to work. he brought home a paycheck, and yes, we were all so grateful for it. but mom had something to share with the world too. what started as a side hustle grew and grew, and then took a little turn, morphed and then grew some more. and now today, you don't just see me in my shop, but you see my kids learn right along beside me. that's what catchy. did for my family. not only did it help me prove to myself that anything is possible, but it also allows me to teach my kids that they can do anything too. aim for the sun kids. you are made for more. just like catchy.

this is going to be short & sweet.

this is going to be short & sweet, we have a lot to get done by wednesday.

we have sign making going on. balloon ordering. ice cream mixing. blogging to remind all you fine, ice cream eating folks to get your buns on over to catchy. this wednesday for the FREE KIDDIE CUP ICE CREAM GIVEAWAY - yes!! it's finally here and this is so happening.

just six shorts weeks ago, i was sitting in a car with my daughter frankie when she said "mom, i think we REALLY need ice cream in hohokus. why don't you make it and sell it at catchy.?" boom. only eleven years old and that kid has business acumen. i like it. we quickly got to work at flavor creation, ice cream production, sign development and advertising (four kids means four grades of children who are hearing and seeing NOTHING but ice cream pictures on their Snapchat, Instagram and Facebook feeds. word. way to use your kids as child labor. the laws there are fuzzy people, it's legal, really).

so in less than two months, we have turned this idea into a reality. we've added some kids menu items to our repertoire, a little picnic table on the patio for your adorable little nuggets to enjoy coloring books, crayons & cups of our frozen magic while their moms enjoy a salad and a scroll on their insta in peace (your welcome). we are even going to be partnering up with a craft company and offering kid's ice cream birthday parties on sundays on our patio for those of you who hate hosting at your homes (god do i NOT miss those days or sticky fingers and exhausting). as usual, catchy. has got you covered.

plum. tuckered. out.

sorry for the delay on the blog. but i am

plum. tuckered. out.

but man, am i excited! do you see this stuff?? bright pink BANGIN' BUBBLEGUM! drippy, delicious chocolate with fluff whistled through it with those large, chewy pieces of oreo make up our WHAT THE FUDGE? do you want to know the names of the other flavors? what's in them? just how unbelievably FREAKIN' INSANE tasting they are?? yeah. can't blame you. but i gotta keep something under my hat.

so on march 20th (the first day of spring), we will be giving away a kiddie cup to each person who pops into catchy. (well, until we run out, and i'm doing my best to make sure that doesn't happen...48 gallons and counting being made). and come april 1st, it will be for sale EVERY. DANG. DAY. from 11am-7pm you can buy yourself a little cup of nirvana. but on march 20?? CHECK IT OUT!! free ice cream!?

what else do we will have for those kiddos of my town? well, in addition to our handmade ice cream, starting april 1st we will be selling some candy, bags of chips to go with our kickin' catchy. dog (all beef dog wrapped, literally, WRAPPED in our buttery crescent roll crust, omg omg omg you have no idea how good). jalapeno popper dip for mom & dad to enjoy out on the patio while the kiddos are slurping up their ice cream and coloring in our array of coloring books (that's right: it's a KID ZONE FOLKS). or you can try our sweet, twangy thai chicken lettuce wraps. or another new bowl we haven't quite named but who's flavors (capers, olives, manchego, chorizo - seriously??) will blow your hair back. so many options.

so get your groove on down to 614 north maple. i mean, all of this is available for ordering online at www.thecatchycaterer.com with delivery TO YOUR DOORSTEP, but who wouldn't want to come down and join the fun?? i hope you won't miss it.

it gets me every time

i'm watching the oscars tonight with my kids. looking at all these beautiful people streaming down the red carpet and up on stage (while i enjoy a frosty cocktail), and i'm. in. awe. all that talent and drive and determination in one place. it gets me every time.

whether it's the academy awards or the masters, the super bowl or even just serena williams latest post on her instagram about women and "crazy (if you haven't seen it, GO NOW)," i'm forever in awe of that thing called passion. passion: it's what makes good great. it's what drives someone to work day in, day out on their craft until they perfect it, only to have to do it all over again the next day. you fall down, you get it. i live for passion and harnessing it in everything i do to make something good into something GREAT.

i am one of those people who searches to be better than in every thing i do. bigger. better. faster. at times it's over the top - i know, i know, i'm working on it. but at other times, it is what shows my kids just what can be accomplished when you put your mind to it. find your passion and you will find a career that is easy, satisfying and joyful. because no matter the amount of work: the headaches, the fear and sometimes the failure, if you are passionate, it will drive you past all those difficult hurdles with a smile on your face each day.

here at catchy. we are constantly striving for GREATNESS...for everyone. i think we have the 30+ ladies demographic sewn up. word has it that you ladies are likin' what we do from our fresh, flavorful salads to our catering your book clubs & rose-infused ladies nights - whoo! thank you! now from the seamless, grub hub and online sources: it would seem the millenials are jammin' on catchy.'s fresh lunch fare, ordering enough burgers, sandwiches and crispy panko crusted chicken fingers to sink a ship with our online business soaring up and over the 500% mark in the past year - word. where else can we improve, expand, grow?? who is the next?? ahhh, i know. THE KIDS.

in the next six weeks, as the weather turns from frigid & blustery to (hopefully) sun-shiny & springlike, we are busy at work putting together a kid-focused campaign that we hope will brighten the hearts of every kid out there (big and small). my kids and i have brainstormed it over the past week away on vacations and our smiles below are a testimony to just how EXCITED we all are! we are mixing and testing, brainstorming and concocting. and hoping we will remedy the problem of the one thing hohokus doesn't have for the kids (not telling!)

we are hoping to usher it in this spring (march 15th maybe??) with a vengeance and put smiles back on the faces of all those kids out there. in the meantime, enjoy all these tasty delicious goodies sprinkled across the page by ordering online at www.thecatchycaterer.com. you can enter your info right on our website with your address and credit card and never have to type it again! no need for door dash and uber eats because WE DELIVER!! just call or order online!

so i have a girl crush.

so i have a girl crush. and my kids have heard wayyyy too much about her.

rachel hollis, of the book, girl wash your face fame (omg, omg, the book: a must read) has been inspiring me for the last nine months since i found her on audible.com. it was fate. you know those moments, when you are in a place and just need to hear that one particular message delivered in just that one perfect way? well that was what did it. everything i have been working towards for the last four years of my life summed up by someone else's story, everything i've been fighting for and not quite knowing how to achieve coming through my ear buds. i was sold.

i've been playing around with this in my head for the last nine months. trying to figure out how to follow my DREAM while playing myself down like it's no big deal. i want to be successful and grow, i want to knock it the hell out of the park, but maybe i should just keep a lampshade on my lamp, set myself in the corner and keep my big DREAM quiet and hidden in the lowlight. stay small. but i can't. that's just not me. i'm kind of loud and aggressive and hyper when it comes to my DREAM and i just can't wait around and keep hoping it's going to come to fruition by playing it small. nope. i can't. i've allowed others to shush me my whole life.

"why would you want to open a restaurant? you have kids. don't you want to be a good mother and raise them yourself."

(implying, what? that bad mothers who work aren't good mothers at all?)

i realize today (for the past nine months to be exact), that i've allowed those people to shush me because i don't like friction. i'm a pleaser. i don't love making waves. sure, i have a DREAM, and like many others, i've been passively DREAMING it rather than going out and getting it. why? because every time i moved towards it, took that step into my DREAM, it caused friction. for my husband. for my kids. sometimes for my friends and extended family. less time at home. tired at the end of the day. not present as much as i would like to be. that motion causes friction. but that's the price to pay for the DREAM.

spent the last three years trying to make catchy. good. i set about to create a business that had wings, was self supporting, that drew people in. it was my only DREAM for too many years to count. i had to learn how to pump out great food consistently for 10-12 hours a day. then i had to learn how to hire the best people. not just amazing chefs, amazing PEOPLE. hard working and talented, sure, but more importantly ones with heart and a never-ending supply of grit and determination to be better at what they do every day. then came balancing a budget. holy LORD did i fail at that more months than not in the beginning: first way to destroy a business? give it all away in donations because i didn't want anyone not to like me. uhhhh. i will never forget when my dad sent me a quote in college that said "the recipe for failure is trying to make everyone happy." truer words.

but over those three years i have figured it out with more help and brainpower from every person i surrounded myself with: managers. chefs. friends. siblings. podcasters. self help books. because i can't stop at catchy.just being good. that was okay for the beginning. but it's time. time to be extraordinary. it's time i make catchy. GREAT.

so february 1st marked the day i decided it was time to:

GROW catchy. BIG IN 2019.

to do that i'm gonna have to get big. cause friction. be bold when there is a piece of me that likes to play it safe and maybe just a bit small. so here it is, to pursue my DREAM, i realized i have to ask it. ASK FOR THE BUSINESS. every day, right here. RIGHT NOW. so i'm calling on you all - my 1500 followers: spread the word to your friends, at your office, to your kid's schools. we do teacher appreciation lunches. we do pasta parties. we do weddings. we do corporate. WE DO EVERYTHING.

and for EVERY one of you that helps me grow, who refers me to a friend who uses us, you will receive a referral fee in the form of a gift card from catchy. to use however you choose. i'm asking you to partner with me on this DREAM. i want to expand catchy. i want to buy this building we occupy. i want increase this space and drive catchy. so big that we expand into other towns and possibly even a state or two. i'm chasing down my DREAM today and every day until 2019 is over and i can see that we grew 10% and are geared up to grow 15% in 2020.

and i'm going to keep doing it over and over whether it makes me annoyed and uncomfortable or not. who's with me?? all in favor: order lunch online t

my apologies for going all dark on you...

wow. i know. it's been a while.

my apologies for going all dark on you on the blog line. i needed a little radio silence. after that month of catering and holiday drama i almost hid under the covers for a few weeks.

but i'm back, it's 2019 people we have got some FOOD for you over here. it's january and it would seem you folks are looking for some healthy choices. as usual, catchy. has you covered but just in case you have been on a starvation diet too called being "separated-and- not-being-able-to-keep-weight-on" we ALSO have a little something called fettucini alfredo with big, luscious chunks of white meat chicken that just blew my mind when i just snuck a little nibble when i was snapping this picture over here to my right. dontcha love how added a cup of steamed broccoli to it so it looks like we care about your eating some part of the rainbow. i know. we're givers.

but if you do happen to be wondering how we could reinvent our salads ONE MORE TIME and put together some ridiculously new and delicious choices for you: wonder no longer. we've got the chimichurri chicken salad with hunks of avocado & roasted pumpkin seeds with a lemony delish dressing. and we've got the spinach salad with gorgonzola, crispy bacon, apples & walnuts in a warm bacon vinaigrette (not sure that's really diet but man, it sure is good). and lastly we are rocking a crispy this chicken salad with napa cabbage, cashews, scallions, snow peas & carrots...YUMMM.

and btw, it's cold as nards out there, order online at www.thecatchycaterer.com and request delivery. no sense in being a hero and braving this stuff. #toodamncold